2009年6月20日 星期六

超模收入排行榜

They're Pretty AND Really Rich!

1.Gisele Bundchen - $25 million
Though she's no longer the body behind Victoria's Secret, the 28-year-old added Rampage to her list of campaigns this year. She continues to promote Versace, True Religion jeans, Dior and Ebel watches. Bündchen landed her second Vanity Fair cover amid extraordinary press attention following her private marriage to football beau Tom Brady in February.

2. Heidi Klum - $16 Million While still a successful model at 35 with three kids, the majority of Klum's earnings are driven by her TV and endorsement career. Though she's currently expecting baby No. 4 with husband Seal, Klum remains a member of the Victoria's Secret Angel entourage as well as host of Project Runway and Germany's Next Top Model. The German beauty also designs a line of Birkenstock sandals and has endorsement deals with Diet Coke, Volkswagen, McDonald's and LG. This past year, she came out with her own skincare line, In An Instant.

3.Kate Moss - $8.5 Million

The returnof lost contracts and the success of her Topshop line marked a successful year for Moss.The 35-year-old icon has been attacked for getting old and heavy, but regardless, she's enjoyed remarkable success in the last year. She's the face of Versace, Longchamp and David Yurman, among others. Her line for British retailer Topshop, which moved stateside earlier this year, continues to do well.

4. Adriana Lima - $8 Million
The new icon of Victoria's Secret continues her rise to the top of her industry thanks to her mass sex appeal.Though her Maybelline contract will lapse later this year, Lima continues to climb to the top of her career thanks to the support of Victoria's Secret. The Brazilian bombshell got her start as the winner of the Ford model competition "Supermodel of the Year." She also appeared on the small screen last September with a guest appearance on Ugly Betty. This month, she announced she's expecting a baby with her husband, basketball player Marko Jaric.

5. Doutzen Kroes - $6 Million(第5名有2位)
Though her contract with DeBeers lapsed, the 24-year-old promptly replaced it with a campaign for jeans company Seven For All Mankind.The Dutch model known for her lips was named the latest Victoria's Secret angel last fall. Doutzen is also the face of cosmetic company L'Oreal and the fragrance Calvin Klein Eternity.

5. Alessandra Ambrosio - $6 Million(第5名有2位)
This Victoria's Secret angel returned to the catwalk just three months after giving birth.Another Brazilian model on the list, Ambrosio first made her name as the spokesmodel for Victoria's Secret PINK line and is now one of the brand's angels. Last fall, the 28-year-old gave birth to her first child. Only three months later, she appeared on the catwalk for the VS runway show. She is also on contract with European retail outlet C&A and Mexican department store Liverpool.

6. Natalia Vodianova - $5.5 Million
The new hire of French lingerie company Etam still works for mother Russia through her charitable foundation.Vodianova is one of the clearest examples of rags to riches: She was raised in an impoverished family in Russia before becoming an international model. In addition to her work for Calvin Klein fragrance Guerlain and jeweler Jacob & Co., the 27-year-old signed a three-year contract with Etam. She is the brand's ambassador and will also design a collection each season. She runs the Naked Heart Foundation, a charity that raises money to provide playgrounds in Russia.

7. Daria Werbowy - $4.5 Million
The model who started her career with a modeling contest victory is now the face of major brands from Lancome to Louis Vuitton. The Polish-born Canadian is known for her doe eyes, which are the charm for campaigns for Balmain, H&M, Vogue Eyewear and Roberto Cavalli. Last June, Werbowy was inducted into Canada's Walk of Fame along with musician K.D. Lang and filmmaker James Cameron.

8. Miranda Kerr - $3 Million
This Aussie model is best known for being a Victoria's Secret angel, though her profile is on the rise.
The first Australian addition to the cast of angels for Victoria's Secret got her break as the face of Maybelline. Last year, she signed a contract with XOXO. Earlier this year, she lent her legendary dimples to help those affected by the Australian bush fires as a participant in the Australia Unites fundraiser.

9. Carolyn Murphy - $3 Million
The sole American on the list, the 35-year-old maintains her place on the list thanks to a lucrative Estée Lauder contract.Murphy has become an iconic American face. At 35, her Playboy and Sports Illustrated swimsuit issue days may be behind her, at least for now, but she is still incredibly successful as the longtime face of Estée Lauder. As well, she has valuable contracts with Banana Republic and Lord & Taylor.

10. Emanuela De Paula - $2.5 Million
Nicknamed the "next Gisele," De Paula is the newest addition to our list.The biracial Brazilian model has a lucrative contract with British retailer Next, a contract that once belonged to Alessandra Ambrosio. She's also a prominent new face of Victoria's Secret.



金融海嘯對超級名模的生態有無改變?答案似乎是微乎其微。根據富比世官網公布最新資料,過去一年來最會賺錢的名模前3名仍是吉賽兒邦臣、海蒂克隆與凱特摩絲。富比世更分析,現今名模不時還可撈過界與影視紅星搶代言,「吸金」能力較過往的名模前輩更勝一籌。

儘管已不再是「維多莉亞的秘密」主打形象代表,吉賽兒邦臣依舊受到眾多名牌包括凡賽斯、迪奧、玉寶表等重用,荷包照樣麥克麥克。她與美式足球紅星湯姆布萊 迪結婚,受矚目程度不輸好萊塢明星的婚禮,也持續穩固她的知名度及號召力,她在過去一年來,據估計約有2,500萬美元(約台幣8億1,475萬元)進 帳。

年過30的海蒂克隆,雖然靠著代言與廣告,還有不錯的收入,但真正的財源是來自她打造的電視節目「決戰時裝伸展台」,以及主持德國版的「超級名模 生死鬥」。之前「決戰時裝伸展台」鬧出跳槽風波,已拍好的新一季內容遲遲難見天日,現也確定可以於夏天在Lifetime頻道播放。她過去一年進帳約為 1,600萬美元(約台幣5億2,144萬元)。

曾風光一時的凱特摩絲,儘管被認為太老又變胖,還是靠著個人號召力贏回不少昔日合作廠商的新合約,加上自創品牌頗為成功,過去一年有850萬美元(約台幣2億7,702萬元)收入,穩坐第3名。【聯合報╱記者蘇詠智/綜合報導】

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一年多前,克勞蒂亞-雪佛 (Claudia Schiffer) 曾說過超級名模的時代已經結束。雜誌封面和化妝品代言契約已經成為名流明星的天下。模特界的新生代還沒有完全達到像 Naomi、Cindy 和 Christy 那樣風靡全球、家喻戶曉的知名程度。

不到兩年的時間,模特界發生了諸多變化。儘管時尚雜誌和零售品牌依然選擇音樂和影視界的明星來代言他們的產品,模特們也毫不遜色地走出伸展台,紛紛將事業拓展至時尚、娛樂和慈善領域。多棲模特時代已經取代了超模時代,為頂級模特們提供了更勝以往的賺錢能力。位居我們榜單第二位的海蒂-克隆 (Heidi Klum) 便是最好的例子。現年35歲的克隆是三個孩子的母親,她依然是一位成功的名模,大部分收入源於其電視和代言事業。克隆目前仍是「維多利亞的秘密」(Victoria's Secret) 天使的一員,並且擔任《決戰時裝伸展台》(Project Runway)和《Germany's Next Top Model》的主持人。這位德國麗人還設計了一系列勃肯 (Birkenstock) 涼鞋,出任 Diet Coke、Volkswagen、McDonald's 和 LG的形象代言。去年,她還推出了自己的護膚產品 In An Instant。

今年蟬聯榜單冠軍的吉賽兒-邦辰在過去的一年裏靠 Versace、True Religion牛仔、Dior 和 Ebel 手錶等活動大賺約2500萬美元。這位巴西名模涉足的範圍頗為廣泛,從高級時裝到大眾市場都有涉及。她為其所代言品牌的成功發揮了重要作用。此外,她還擁有自己的巴西鞋類品牌,而且與影星的花邊新聞也讓她身價抬高了不少。

我們榜單上的模特排名以她們2008年6月至2009年6月期間的預計收入為依據。

模特行業受到了金融危機的重創。許多著名時裝品牌都紛紛取消或削減了他們的 T 台開支,只留下模特們獨自尋找微乎其微的工作機會。大型化妝品和零售企業收入的日益下滑也令模特經紀人沒有什麼優勢替她們討價還價。

然而,這種經濟形勢卻抬升了那些多才多藝、代言眾多產品的頂級佳麗的身價。阿德瑞娜-利瑪 (Adriana Lima) 的經紀公司 Marilyn Agency 總裁 Chris Gay 表示:「在品牌經歷了幾年與名流明星的合作後,各商家開始尋找一些不會混淆商品定義的面孔。每個人都渴望擁有模特般的美麗面龐,但這畢竟只是鳳毛麟角。」

最成功的模特(包括那些經常登上該榜單的模特)能夠喚起消費者的情感共鳴。當名流為從棉質內衣到 Smart Water 等各種物品代言時,只有專業模特才能踏上「維多利亞的秘密」的伸展台,以無法模擬的完美和十足的親和力將全球各地平凡的女性吸引進商店內。儘管頂級名模賺取了大把財富,但是絕大多數模特儘管在零售界很有影響力,可他們的收入卻少的可憐。

「維多利亞的秘密」母公司 Limited Brands 總裁兼行銷長 Ed Razek 表示:「她們都是正處於事業巔峰的年輕專業模特,比那些處於激烈競技環境中需要隨時展現他們技能的超級巨星運動員更為稀缺。這些人將資訊直接傳遞至消費者,能夠左右產品銷售。」

與前幾年的情況相同,榜單排名的變化說明了模特行業的週期性特點。重要契約的喪失會對總收入產生重大影響,如卡羅萊娜-科庫娃 (Karolina Kurkova),她在與「維多利亞的秘密」契約期滿之後就跌出了我們的排名。

邦辰雖然仍排名第一,但失去「維多利亞的秘密」和其他契約也讓她少賺了1000萬美元。凱特-摩絲 (Kate Moss) 的收入因其為英國連鎖品牌 Topshop 設計的服裝產品取得的持續成功以及幾項續約的帶動下攀升了100萬美元。

今年新上榜的 Emanuela De Paula 排名第11位,她一舉拿下英國零售商 Next 的形象代言,並且在「維多利亞的秘密」時裝秀上也有突出表現。


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